Author: paul

Whether you were aware or not, it’s now completely “legal” for a college sports athlete to get an “endorsement” deal. Why that was “illegal” to begin with, I won’t debate. Often in life you will find other people making completely arbitrary decisions based on their own beliefs, for other people. Especially when it comes to… Continue reading NFTs, Small Business, and College Sports

Several years ago Apple paid the band U2 an unspecified royalty, and committed $100 million in a marketing campaign, to load the band’s entire new album on the new iPhone6 – and people hated it. They didn’t like that U2, a band they would never listen to, were taking up valuable “real estate” on their… Continue reading NFTs, Small Business, And The Future of Delivering Entertainment Value

NFTs are becoming more mainstream by the day, but what does this mean for small business? Everything. Today we’ll focus on just getting started. Why should your business learn about NFTs? You have no choice. If you read the first article in this ongoing series and thought, “that really doesn’t apply to me”, you’d be… Continue reading Series: Making Your Small Business An NFT Powerhouse, Part 2 – Getting Started