Author: paul

One of my best friends is best friends with Garth Brooks. It’s true. One day, years ago, she asked him to invest a huge sum of money into one of my music business ideas ($300k to be exact). I was a songwriter in Nashville – no hits or anything, but I was played on the… Continue reading NFTs And Ticketing

Good ole planned obsolescence. You know what it is – you deal with it every day. It’s product ‘expiration’. And not just that – it’s a ‘manufactured’ product expiration. This means the product is built to expire on purpose. Milk expire dates are real dates. Either you drink the milk before a certain time, or… Continue reading Built To Break. How NFTs Will Change Products Forever!

NFTs are becoming more mainstream by the day, but what does this mean for small business? Everything. Today we’ll focus on a few marketing ideas. If your small business doesn’t have a marketing plan for NFT’s, do you really own a business? I worked in marketing for most of my professional career – including being… Continue reading SERIES: Making Your Small Business An NFT Powerhouse – Marketing